Vivera B.V., located at Handelsweg 9, 7451 PJ Holten, The Netherlands, handles your personal data with care. This privacy notice explains what data we collect, why, and how you can exercise your rights.

Karin Löwik serves as our Data Protection Officer and can be reached at klowik@vivera.com. For questions, you can contact us at consumerservice@vivera.com or +31 548 850 000.

What personal data do we collect?
We collect data you provide directly to us such as name, address, email address, phone number, date of birth, payment details, dietary preferences, and product feedback. We also automatically collect technical data such as IP address, browser type, device information, website behavior, and location data.

We may also receive data from external partners such as Google Analytics for website analysis, social media platforms for integration, and data partners for marketing insights.

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years old. Unless they have parental or guardian permission. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you are convinced that we have collected personal information about a minor without this permission, please contact us at consumerservice@vivera.com and we will delete this information.

What do we use your data for?
We process your personal data based on different legal grounds. For contract performance, we process data to handle payments, deliver products, manage accounts, and provide customer service. Based on legitimate interest, we analyze website usage, develop products, prevent fraud, and understand consumer needs.

With your consent, we track behavior across websites, and collect location data. For legal obligations, we retain data for tax returns and regulatory compliance.

Automated decision-making
We use automated systems for fraud detection, website personalization, marketing automation, and inventory management. For decisions that significantly affect you, you have the right to human intervention, explanation of the decision, and the ability to object.

Who do we share your data with?
We share your data with various external parties. Google services in the United States for website analysis, advertisements, and video functionality under the EU-US Data Privacy Framework. Usercentrics in Germany for cookie consent under GDPR compliance. Payment providers for transaction processing under PCI DSS compliance.

Logistics partners for product delivery, customer service platforms for support and social media platforms for integration. Government authorities receive data only for legal compliance.
For international transfers to countries outside the EU, we ensure appropriate safeguards through adequacy decisions, the EU-US Data Privacy Framework, or standard contractual clauses.

Retention periods
Vivera does not store your personal data for longer than is strictly necessary to realize the purposes for which your data is collected. Active customers: during relationship plus 7 years for tax obligations. Inactive customers: 3 years after last interaction. Marketing data: until consent withdrawal plus 30 days. Google Analytics: 26 months automatically deleted. Cookie data: maximum 24 months. Financial records: 7 years legal requirement. Communication records: 2-3 years.

Your rights
You have the right to access, rectification, deletion, restriction of processing, objection, data portability, and withdrawal of consent. For automated decision-making, you can request human intervention.

You can exercise your rights through our website for cookie preferences and account data, by emailing consumerservice@vivera.com, calling +31 548 850 000, or writing to our address. For identity verification, we ask for a copy of your ID where you black out photo, MRZ, passport number, and social security number.

We respond within four weeks to your request. For complaints, you can contact the Dutch Data Protection Authority at https://autoriteitpersoonsgegevens.nl.

Cookies
We use different types of cookies on our website to enhance your experience and provide personalized content. Our website uses necessary cookies (13) that are essential for website functionality including page navigation, security features, and access to secure areas. These cookies cannot be disabled as our website cannot function properly without them and include reCAPTCHA for bot protection and consent management tools.

We also use preference cookies (1) that enable our website to remember your preferred language and regional settings to provide a more personalized experience. Our analytical cookies (1) help us understand how visitors interact with our website by collecting and reporting information anonymously through Google Analytics. This data helps us improve our website performance and user experience.

Additionally, we use marketing cookies (25) to track visitors across our website and deliver personalized advertisements relevant to your interests. These cookies also enable social media features and video functionality.

Important cookies include Google Analytics for visitor analysis and website performance tracking with a storage duration of up to 2 years, YouTube cookies for video functionality and embedded content with various durations from session to 180 days, reCAPTCHA for bot protection and security lasting up to 6 months, and Cookiebot/Usercentrics for cookie consent management which can be persistent or session-based.

Cookie storage duration ranges from session-only to up to 2 years, depending on the cookie’s purpose and type. You can manage your cookie preferences through your browser settings or our cookie management tool. For detailed information about all cookies used on our website, including their specific purposes and storage durations, please refer to our complete Cookie Declaration.

By continuing to use our website, you consent to our use of cookies as described in this policy.

Security
We protect your data with SSL/TLS encryption, access controls on a need-to-know basis, regular security updates and incident response procedures. Access to your data is limited to employees and external parties with strict contractual obligations.

Contact and changes
For questions about this privacy notice, you can contact our Data Protection Officer at klowik@vivera.com or consumerservice@vivera.com. We update this notice when necessary and inform you of substantial changes.

—————-

Website Terms and Conditions
By using this website, you agree to the following terms and conditions in addition to our privacy policy.

Intellectual Property Rights
All content on this website, including but not limited to text, images, logos, recipes, product information, and design elements, is the exclusive property of Vivera B.V. and is protected by copyright and trademark laws. You may not copy, reproduce, distribute, or use any content without our written permission.

Permitted Use
You may use this website for personal, non-commercial purposes only. You agree not to:
– Copy or reproduce our content for commercial use
– Attempt to hack, disrupt, or damage our website
– Post false, misleading, or inappropriate content
– Use our website for any illegal activities

User-Generated Content
By submitting reviews, comments, feedback, or any other content to our website, you grant Vivera B.V. a non-exclusive, royalty-free, perpetual license to use, modify, and display this content for marketing and promotional purposes. You confirm that your submissions are original and do not infringe on third-party rights.

Content Disclaimer
While we strive for accuracy, all product information, nutritional values, and content on this website is provided for informational purposes only. Always check product packaging for the most current and accurate information. Vivera B.V. is not liable for any errors or omissions in the information provided.

External Links
Our website may contain links to third-party websites. Vivera B.V. is not responsible for the content, privacy practices, or terms of use of external websites. We recommend reviewing their policies before providing personal information.

Website Availability
We aim to keep our website available at all times but cannot guarantee uninterrupted access. Vivera B.V. is not liable for temporary unavailability, technical issues, or any resulting inconvenience or loss.

Limitation of Liability
To the fullest extent permitted by law, Vivera B.V. shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of this website or our products, except where prohibited by applicable consumer protection laws.

Governing Law
These terms are governed by Dutch law. Any disputes will be resolved in the competent courts of the Netherlands.

Changes to Terms
We reserve the right to update these terms at any time. Continued use of the website constitutes acceptance of any changes.

Last updated: August 2025
Version: 2.0