At Vivera, we believe in a plant-based future and we have been working to make that vision a reality since 1990. As one of the pioneers of plant-based meat substitutes in Europe, we work every day to create a world where good food goes hand in hand with a better world.

Vivera has been pioneering the development of vegetarian and plant-based products since 1990. Our journey began under the wings of the meat company ENKCO (The Dutch Butchers Combination). In addition to meat production, a vegetarian line was started in 1990, using the knowledge of meat to create tasty vegetarian products. The result? A wide range full of tasty alternatives such as burgers, minced meat, and chicken pieces. Our products are made to surprise – from the perfect texture to the delicious taste, and of course with nutritional values that suit a conscious lifestyle.

In 2017, we decided to shift the focus entirely to plant-based products and sold ENKCO. That focus went hand in hand with a period of strong market growth. That growth led to JBS – a Brazilian meat company – acquiring Vivera. As they also believe in a world with more plant-based proteins, this was a great addition for them. As Vivera, we can pursue our own strategic course within this group, with the support of a large international network.

We now have our headquarters and factory in Holten and a production site in Vriezenveen. With 500 employees, Vivera has become one of the largest producers in Europe. Vivera products are available in more than 27,000 supermarkets in 25 European countries.

Plates that truly make a difference. In the most delicious way. Because we believe plant-based food shouldn’t just be a good choice, but above all, a choice you enjoy. Food is about coming together and bringing delicious dishes to life. That’s why, for more than 30 years, we’ve been creating flavour-packed products for moments that bring people together. In this way, we’re helping to create a future with more life: around the table, on our planet and for generations to come.

That is why we say: Eat Openminded!