MISSION

We believe that eating less meat is a move towards a better life. It’s something we’ve been working on in the Netherlands since 1990! We hope that offering the tastiest vegetable products will get everyone to shift their habits and make a difference.

MORE LIFE LESS MEAT
We’re here to help all those with good intentions to eat less meat; everybody who wants to make a difference, and knows the potential impact. If we all pull together, small changes become major ones. So, let’s eat less meat, encourage others to do the same, and make the world that little bit better together, bite by bite. In this way, we can unleash a true Goodness Movement; deliciously tasty, better for you, and a Happy Planet!
#MoreLifeLessMeat #GoodnessMovement