Responsible marketing

We are committed to honest, transparent and responsible marketing practices. This includes avoiding misleading claims, communicating responsibly about product attributes and impacts, and acting with care towards vulnerable audiences.

Our marketing reflects our values and supports informed consumer choices.

Public affairs and lobbying

Where we engage in public affairs or policy discussions, we do so transparently and responsibly. We do not seek undue influence and ensure our positions are aligned with our values, sustainability ambitions and ethical standards.

Scope

This policy applies to all employees, contractors and partners acting on behalf of The Vegetarian Butcher Collective and covers all markets in which we operate.